5/7/08. An economist and a legal scholar argue that policy makers should nudge people into making good decisions.
Two examples cited in the book. Studies show that placing fruit at eye level in school cafeterias enhances its popularity by as much as 25 percent. An economist in Amsterdam charged with cleaning up the restrooms at the Schiphol Airport: He had a fly etched into the walls of urinals, giving male patrons something to aim at. Spillage was reduced by 80 percent. The fly on the urinals is now in some Michigan rest areas along the highways.
http://chronicle.com/temp/reprint.php?id=pwq4w52rk7wg916xkfflm6r43x0h2d5s
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