Friday, February 6, 2015

MY BRAND

2/6/15.


Someone asked me what my brand was --- I didn't know what she meant. She said, "Every company has a brand. You are not keeping up with the times."
MY BRAND:  Ignorance and Curiosity
I work to know what I know that ain't so. I worked to know what I need to know about that I don't know exists.
Our views are securely maintained by a confirmation bias and partial schedules of reinforcement.
We scan the world and find evidence to fit our views --- confirmation bias.
Our ideas are difficult to extinguish --- they are reinforced by a random, intermittent schedule of reinforcement --- just like the Casino slot machines.
Our brains are designed to secrete ideas that justify our actions.






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